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Think Green! They Say, What is Green? We Wonder

By Marthe & Dorthe Skappel

Making conscious and sustainable choices is not always easy. We are bombarded with tips and information on how to think green, and how to embrace products and services that have a smaller negative impact on the climate and the environment. For most of us, this can feel overwhelming, and in the bigger picture, our personal contributions may seem insignificant.

NORWEGIAN WOOL AND ITS PROPERTIES

1 Sustainable

It is renowned for its resilience, durability, and luster, making it ideal for sustainable, long-lasting textiles.

2 Thermoregulating

It naturally regulates temperature, keeping you warm in winter and cool in summer.

3 Naturally Water Resistant

Naturally water-repellent, wool has a protective fiber layer that resists liquids and dirt, making it easy to keep clean and reducing the need for frequent washing.

4 Long-lasting

It is well-suited to Norway’s weather, making garments made from Norwegian wool highly durable, resistant to wear, and long-lasting.

5 Biodegradable and Renewable

It is a biodegradable and renewable resource, helping to minimize environmental impact.

6 Eco-labeled and Ethically Sourced

Norwegian wool is Swan-labeled and ethically sourced from healthy, well-cared-for animals.

HOW CAN WE SUPPORT THE SHEEP FARMING INDUSTRY?

1 Choose Norwegian Wool

Choosing Norwegian wool helps support the livelihoods of sheep farmers. The quality of Norwegian sheep’s wool is the very best suited to our harsh climate.

2 Be Mindful When you shop

Ask questions about where the wool is sourced from, and choose Norwegian wool when you can—both when it comes to yarn, as well as textiles for clothing and interiors. This supports local sheep farmers and encourages sustainable consumption. And best of all, you are investing in lasting quality.

3 Eat sheep and lamb with a clear conscience

Norwegian lamb is a world-class raw material. Explore new recipes using lamb and mutton. This can help increase demand throughout the year and support sustainable production.

SOURCES

Marion Tviland, Director Wool in Norilia
Finn Avdem, Subject manager for small cattle in Nortura
Nyt Norge, «Sau er matnyttig», 06.02.2023
Matprat.no, "Norsk lam i verdensklasse"